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Carol Houghton: The forgotten people
Baker Self Adhesive Labels? HP Indigo-sponsored open house event towards the end of last year (see L&L issue 1, 2012 p68) opened my eyes to another ?layer? within our industry Continue reading...
Andy Thomas: Design focus in L&L issue 1
In L&L issue 1 2012, we ask a leading international design agency to talk about trends in label design. The relationship between printers, designers and final customers is a complex one and too often fraught with frustrating delays, reworks, misunderstandings and lost opportunities. Continue reading...
Carol Houghton: Will the QR code novelty wear off?
ComQi, a provider of digital signage and display technology, recently launched five new place-based mobile applications interacting with digital signage displays in a retail venue. As industry expert Mike Fairley says, ?It?s one thing to link with digital signage in store, but if the consumer wants to follow-up at home then the communication link will also have to be with the label.? Continue reading...
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