Velti Mobile Ad Report: Israel Sees Highest App Engagement, eCPMs Are Climbing

Velti has just released its mobile ad industry report for June. As usual, the mobile marketing company has chosen to highlight disparate factoids that it culled from the data ? for example, it says that Israel is the leader in app engagement, with adults using apps for an average of 80 minutes per day. Sweden and Singapore are next on the list, while the United States is way behind, with only 38 minutes spent in apps on average. The report also looks at trends in eCPMs, i.e., the amount paid by advertisers for every thousand impressions. There's a lot of talk about how those numbers are lower on mobile, but at least Velti says that for the most part, eCPMs increased from May to June. In sports, average eCPMs increased 23 percent (to 76 cents), and in games they increased 20 percent (to 90 cents). However, the most lucrative categories are still weather ($1) and education (91 cents).

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